On Feb. 27th, the Ontario Genealogical Society announced that it is re-branding itself as Ontario Ancestors, with a new logo which will be rolled out throughout the Society and its publications and on-line presence in the coming months. The goal of the re-branding is to better connect with the family history user community throughout Canada, the United States and the world. The name Ontario Ancestors provides a more immediately recognizable name to the family history community.
While continuing to serve the Ontario genealogical community, the Society is focused upon reaching new members in the United States, where by some conservative estimates, approximately 50 million to 75 million Americans have Canadian Ancestry. The name change will also assist to reduce confusion to which the widely used OGS acronym is susceptible when the Society is marketing itself, with the Ohio Genealogical Society, the Oklahoma Genealogical Society and the Oregon Genealogical Society, and others, all using the same acronym.
The new name and logo will appear on the Society’s websites, correspondence, social media and other communications. The legal name of the society remains The Ontario Genealogical Society.